Bachelor of Communication (Business)

Bachelor

Key details

Degree Type

Bachelor

Duration

6 semesters full-time

Course Code

HS-20005, 063063G

Study Mode

In person

Intake Months

May, Sep

Study locations

Robina

Career pathways

The Bachelor of Communication (Business) is designed to equip students with the theoretical knowledge and practical experience to enable them to step into an organisation and start assisting with the development and implementation of communication strategies and marketing plans. Graduates could expect to find employment as an Account Manager, Copywriter, Event Coordinator, Journalist, Marketing Manager, Media Buyer or Public Relations Practitioner.

Course structure

View the Bachelor of Communication (Business) - Program Structure and Sequencing

The Bachelor of Communication (Business) program comprises 24 subjects, as follows:

University core subjects (3)

CORE11-001 Critical Thinking and Communication (CORE 1)
CORE11-002 Leadership and Team Dynamics (CORE 2)
CORE11-003 Ethical Thought and Action (CORE 3)

Plus: Beyond Bond: Professional Development and Community Engagement

Required subjects (9)

Marketing (MKTG11-100)
Foundations of Content Creation (COMN11-100)
Introduction to Communication (COMN11-101)
Strategic Speaking and Writing (COMN11-102)
Communication in the Workplace (COMN11-103)
Mass and Popular Media (COMN12-203)
Interpersonal Communication (COMN12-205)
Digital Media and Society (COMN12-302)
Capstone Project (COMN13-300)

Marketing major (6)

You must complete the following subjects:

Consumer and Buyer Behaviour (MKTG12-301)
Market Research and Analysis (MKTG13-303)
Promotional Design and Planning (MKTG13-302)
Strategic Marketing (MKTG13-320)

Plus complete two (2) of the following subjects:

International Marketing (MKTG13-301)
Internet and Social Media Marketing (MKTG13-312)
Digital and Direct Marketing (MKTG13-319)

General Electives (6)

Choice of six (6) electives from the list of available undergraduate subjects from across the University. Students can choose a specialist Communication discipline Major (6 subjects) or Minor (4 subjects) as their elective choice, these are: Advertising, Communication and Society, Corporate Storytelling, Creative Writing, Digital Media, Film and Television, Journalism, Media Studies (Communication), Public Relations, Social Media (Communication)

International students

To fulfil your student visa requirements, you will need to enrol in 40 credit points per semester.

Domestic students

Most students undertake four (4) subjects per semester (equivalent to 40 credit points). You may however enrol in fewer subjects and extend your degree over a longer period.

Teaching methodology

Bond University's teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.

Credit for prior study or work

Subject credits may be awarded for previous studies. To apply for credits, you will need to submit academic transcripts including detailed subject outlines/course descriptions for each relevant subject and/or certified copies of testamurs to the Office of Future Students. Please refer to how to apply for credit for more information

How to apply

In order to apply for study at Bond University, you will need to complete the online application form. To find out more about the application process please refer to how to apply.