The Bachelor of Digital Enterprise is a flexible, cutting-edge degree that combines management, marketing and information technology. It will give you a powerful, modern skillset in today's competitive, global business environment. During the course, you'll combine practical and theory-based learning to develop knowledge and skills in: global management and marketing social and mobile aspects of business digital product innovation and development data and business analytics. This focused combination of skills will equip you to strategically design and manage successful businesses, and give you a unique professional advantage. You'll have the flexibility to tailor your studies to suit your goals. In addition to studying an important set of core subjects, you'll choose from a wide range of elective subjects in business and IT.