Advertising is where art, science and technology collide. It uses storytelling to build brand engagement, from social media to television and print. The industry is fast-paced, exciting and highly innovative.
In this major you can learn about business principles, the processes involved in an advertising campaign, creative elements in advertising and how to effectively apply them to a marketing project. Your study will involve hands-on experience with real clients and contact with advertising agencies.
Through Industry Connection students are given opportunities to experience the real business world. As a Curtin Business School student you will have opportunities to connect with successful business and community leaders, helping you gain a competitive edge, with the potential to enhance your professional prospects.
The Chamber of Commerce and Industry of Western Australia has partnered with Curtin Business School (CBS) to offer internships to students who have completed 200 credits or more of their business degree, these internships are for course credit and provide real-world exposure to our students.
These business internships will not only give students credit towards their degree, they will receive the industry experience and practical skills needed to achieve great things after graduation and give employers the opportunity to support and lend their expertise to the students, encouraging the future workforce, whilst being assisted to meet their business goals.
Industry engagement and internship opportunities
Advertising is offered as part of the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals.
When coupled with Creative Advertising and Graphic Design you can complete this major as part of our Bachelor of Commerce or our Bachelor of Arts. Your choice determines your core units.
Please refer to the handbook for additional course overview information.
How to apply
This major sits within the Bachelor of Commerce degree.